Search engine optimization (SEO) is the process of affecting the visibility of your website in a search engine's ‘natural’ or un-paid ‘organic’ search results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

Our SEO marketing strategy considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

Optimizing your website may involve editing its content, HTML and associated coding to both increase its relevance to specic keywords and to remove barriers to the indexing activities of search engines.

E-mail marketing is a valuable method available to your business for continued brand awareness by reaching out to past customers and potential new ones.

Through the use of ‘qualied’ email addresses we will create, from your copy, regular content delivered to subscribed users. We use industry ‘best practises’ which means we create standards compliant content viewable in all the major email clients.

Social media marketing usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks.

When the underlying message spreads from user to user it resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.

Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them and they can communicate with consumers directly.

That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising. Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people.

Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.

Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.

Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.

You supply us the content, we feed the content in the correct format, to the social media of your choice. We look after ‘spreading the word’ on your behalf.